SANKOFA COACHING: AN AFROCENTRIC APPROACH TO FOSTERING ENTREPRENEURIAL SELF-EFFICACY

Entrepreneurial self-efficacy, the belief in one’s ability to succeed in business, is a critical driver of entrepreneurial success. However, for entrepreneurs of African descent, historical and systemic barriers, coupled with a lack of culturally relevant support, can hinder the development of this essential trait. This workshop introduces Sankofa Coaching, a transformative approach rooted in African wisdom and philosophy, designed to empower entrepreneurs, particularly those within the African diaspora, to cultivate self-efficacy and achieve their business goals.

Sankofa Coaching utilizes the concept of learning from the past to inform the present and explores the rich history of African entrepreneurship, resilience, and innovation, drawing strength and inspiration from the achievements of ancestors. 

This interactive workshop will delve into the core principles of Sankofa Coaching, demonstrating how this Afrocentric framework can be applied to foster entrepreneurial self-efficacy.